Two Neuromarketing Challenges
by: Roger DooleySlate science writer Daniel Engber finds the concept of neuromarketing dubious, and in particular has a problem with FKF Applied Research. FKF has been particularly successful in...
View ArticleVanity Fair on the Cancelled Microsoft Campaign
by: Scott GoodsonI was emailed yesterday by Vanity Fair for comment about the new Microsoft campaign featuring Jerry Seinfeld and Bill Gates that was pulled earlier this week. I'm particularly pleased...
View ArticleSubconscious Warm up: How Brands Have an Effect on Your Behavior
by: Scott GoodsonIf you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before...
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The Economist Gets It Dead Wrong on Social Media - FAIL
by: Karl LongThe Economist published an article called “Blogging: Oh, grow up” and they get it so wrong I’m almost lost for words. They focus on Jason Calacanis’s famous retirement from blogging (oh...
View ArticleMaybe the Meltdown's a Guy Thing
by: Scott GoodsonThis is a great article from today's NY Times and a fun read if you have a moment. I knew testosterone was powerful, but I never thought that the presence of cortisol could change the...
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Candy Floss Journalism
I get contacted by lots of journalists and have developed a sixth sense for spotting the variety that know what they want to hear and if you aint saying it, will keep searching until they find somebody...
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